The initial cell phone ring tones, the monophonic tones were meant to serve only one purpose- to make the people aware of an incoming call. The tones, even though drab and tiresomely monotonous, serve the purpose of their inception without any fail. But modern day ringtones have some other duties attached to it like provide enjoyment and announce to the world what and who the owner is. In such a short time span of ten years, the nature of ringtones and their purpose has seen a sea change. No longer are they monotonous, but are renditions of real music and able to attract even the uninterested with their versatility. The monophonic tones later give way to the more innovative and near musical quality tones called the polyphonic tones. But the third generation, the real tones are evocative and proclaim to the world the tastes and moods of the user. There is something for any kind of listeners. For a person always interested in offerings fro the latest album to an ardent naturalist to some one always on the look out to shock others with unique and funny ringtones, nobody goes dissatisfied. Take for example the Crazy Frog melody which captivated people by the unique and often irritating croak of a frog. Here the uniqueness factor worked wonders and people accepted this tone with full heart, making it a huge commercial success too. Presently, ringtones based on almost all music tracks under the sun are available. In fact some music record companies sell ringtone based on a new album first in the market than the album itself. A naturalist also need not be disheartened. All natural sounds - be it the crooning of a dove or the frightening voice of thunder or the soothing, caressing sound of rain falling on the leaves-is there for him to take. Millions of ringtones doing their rounds have in store something to even the most hard to satisfy kind of people. The present day customer if looking for personalized and customized real tones to proclaim to the world that you have arrived at the big scene. With cell phone manufacturers bringing out hand sets with more capabilities, customizing a melody has become child’s play. With the help of some melody software, an enthusiast can even produce tones according to his wish. The single beeping sounds of the erstwhile cell phones have improved so much in recent times and can become better still as technologies in sound engineering turns for the better. Some cell phones offer capabilities to mix your own lyrics with tones or particular songs and set them as mobile phone melodies. This type of ringtones is called ’singtones’. Softwares meant to help users to customize or edit or create new melodies have also entered the scene. A particular software called the ringtone converter assists an enthusiast to add music or lyrics to any MP3 file and edit them too. Any sound, be it the song tracks, words spoken casually or any natural or unnatural sounds can be edited to create a resultant ringtone proclaiming the level of creativity of the person. Due to the quantitative jump in the sales of melodies, companies selling them have also devised many innovations to attract the customer and keep him interested always. Here, the first thing that comes to the mind is a melody called the ‘Crazy Frog Ringtone’ which became a roaring success due to the novelty of the sound. The huge success of this caller tone sent the sales chart of the producing company soaring. The fact that the sound, though ugly, emanated from a very interesting character named the Crazy Frog from a TV commercial was the reason for this phenomenal success. The latest innovations in the field of tones are the name tones and video tones. The name tone addresses the user by his or her name and the video ring tone, as the name suggest, is a combination of a video clip and an MP3 file played side by side. Cool Ringtones Verizon Ringtones